Ch.16: Advertising, Public Relations, and Sales Promotion

When a new product is introduced into the market, it is the job for the company to promote their product in order for consumers to buy that product. Nintendo Co. introduced the new Nintendo 3DS into the market, Nintendo was advertising their new product so that the people who are considered Nintendo's target market would be willing to buy their new product. As a way for Nintendo to advertise their product, Nintendo launches videos explaining how the new Nintendo 3DS is different from their previous versions of their products and other competitors' products. In the Nintendo 3DS, new features were introduced in Nintendo's advertising campaign. These new feature additions help to create diversity among Nintendo's line of products. For example, some of the features that the new Nintendo 3DS has are enhanced controls and faster processing power. These features are additions that Nintendo's previous products have lacked and made this new product more attractive to consumers.