Ch.4: The Marketing Environment

The Nintendo 3DS is a product in which the Nintendo Company aims to sell to the market. A way for Nintendo to gain profit from selling the Nintendo 3DS is by choosing a particular group of people that are willing and able to purchase the Nintendo 3DS. People that would buy a Nintendo 3DS are people who have purchased old products created by Nintendo, teenagers, and the millennial generation. Nintendo targets teenagers and the millennial generation because most teenagers spend most of their time on electronics and television. The millennial generation are also a target market because they are known to be tech savvy and are very dependent on electronics. The Nintendo Co. is able to advantage of the market by knowing what type of people are able and willing to purchase their products.