Friday, October 23, 2015

Ch.14: Marketing Channels and Retailing




Nintendo Co. is an organization which has a unique style in which they channel their distributions of their products. Nintendo Co.'s marketing channel is through the Wholesaler Channel. Nintendo produces the product then they sell their products to the wholesalers. Then the wholesalers move the products to the retailers and the retailers sell the products to the consumers. Nintendo's distribution channel is easy for them to gain advantage because through their distribution channel, they are able to make more profit than just using a direct channel approach.

In a retail store such as Best Buy, they offer a variety of products for anyone to purchase. When I want to buy a product for example a video game console, I usually go to Best Buy because they offer a wide variety of products for me to choose from. Buying products from retailer store makes it easier for a consumer to purchase that they want and it's more convenient to buy it up front in person than online.

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