Ch.6: Consumer Decision Making

When a person wants to buy a particular product, they often engage in the consumer decision making process. The consumer decision making process includes five steps for a consumer to make their mind about buying a product. The steps are recognition, information search, evaluation of alternatives, purchase, and post purchase behavior. If a consumer has an interest in video games and wants to buy a product from Nintendo, the consumer would engage in the consumer decision making process. A consumer can decide whether to buy a product, when to buy it, what to buy, where to buy it, and how to pay for it. These decisions can depend also on how often the person would use the product. A consumer would buy a product from Nintendo if they know that they would want to use it regularly and not once in a while.