Ch.17: Personal Selling and Sales Management

Customer loyalty is something that Nintendo aims for in order for them to continue to have a strong relationship with their customers. Nintendo offers a loyalty program in which customers can gain certain things from Nintendo that people who aren't participating in the program can't receive. The loyalty program is called Club Nintendo and customers who participate in the program receive promotional items such as sweepstakes, discounts on video games, and special coins that can be redeemed for different rewards. By having customers participating in Nintendo's loyalty program, Nintendo is able to gather information about their customers and their shopping trends, which can help Nintendo make future decisions about what their customers would want from them.