Ch.15: Marketing Communications

In order for Nintendo to receive profits for their products that they sell, they need to come up with a strategy that will attract consumers to buy their products. There are different ways or combinations for a company to promote their products to consumers so they could buy it. Nintendo uses the promotional mix in order to reach out to their target markets. In the promotional mix, different promotional tools includes advertising, public, relations, sales promotion, personal selling, and social media are used by company such as Nintendo to attract their target markets to purchase their products. By using the promotional mix, Nintendo is able to gain more costumers to buy their products and also meet their goals that they set out to become a more popular and profitable company.