When a new product is introduced into the market, it is the job for the company to promote their product in order for consumers to buy that product. Nintendo Co. introduced the new Nintendo 3DS into the market, Nintendo was advertising their new product so that the people who are considered Nintendo's target market would be willing to buy their new product. As a way for Nintendo to advertise their product, Nintendo launches videos explaining how the new Nintendo 3DS is different from their previous versions of their products and other competitors' products. In the Nintendo 3DS, new features were introduced in Nintendo's advertising campaign. These new feature additions help to create diversity among Nintendo's line of products. For example, some of the features that the new Nintendo 3DS has are enhanced controls and faster processing power. These features are additions that Nintendo's previous products have lacked and made this new product more attractive to consumers.
Nintendo Co. is an organization which has a unique style in which they channel their distributions of their products. Nintendo Co.'s marketing channel is through the Wholesaler Channel. Nintendo produces the product then they sell their products to the wholesalers. Then the wholesalers move the products to the retailers and the retailers sell the products to the consumers. Nintendo's distribution channel is easy for them to gain advantage because through their distribution channel, they are able to make more profit than just using a direct channel approach.
In a retail store such as Best Buy, they offer a variety of products for anyone to purchase. When I want to buy a product for example a video game console, I usually go to Best Buy because they offer a wide variety of products for me to choose from. Buying products from retailer store makes it easier for a consumer to purchase that they want and it's more convenient to buy it up front in person than online.
When a person wants to buy a particular product, they often engage in the consumer decision making process. The consumer decision making process includes five steps for a consumer to make their mind about buying a product. The steps are recognition, information search, evaluation of alternatives, purchase, and post purchase behavior. If a consumer has an interest in video games and wants to buy a product from Nintendo, the consumer would engage in the consumer decision making process. A consumer can decide whether to buy a product, when to buy it, what to buy, where to buy it, and how to pay for it. These decisions can depend also on how often the person would use the product. A consumer would buy a product from Nintendo if they know that they would want to use it regularly and not once in a while.
Nintendo Company classifies themselves as a multinational corporation that provides services across the world. Nintendo went Global during the 1980s and decided to establish a subsidiary in Washington called Nintendo of America, Inc. By establishing a subsidiary, they can handle sales from the subsidiary in that country. Nintendo established more subsidiaries as a result of their success in revenue. Nintendo has subsidiaries in America, Germany, Australia, France, The Netherlands, Spain, Canada, and in China. Although the Nintendo headquarters is located in Japan, Nintendo is able to manufacture their products in Japan and export their products to their individual subsidiaries across the world in order to sell it to the market.
The Nintendo 3DS is a product in which the Nintendo Company aims to sell to the market. A way for Nintendo to gain profit from selling the Nintendo 3DS is by choosing a particular group of people that are willing and able to purchase the Nintendo 3DS. People that would buy a Nintendo 3DS are people who have purchased old products created by Nintendo, teenagers, and the millennial generation. Nintendo targets teenagers and the millennial generation because most teenagers spend most of their time on electronics and television. The millennial generation are also a target market because they are known to be tech savvy and are very dependent on electronics. The Nintendo Co. is able to advantage of the market by knowing what type of people are able and willing to purchase their products.
