Ch.8: Segmenting and Targeting Markets

Nintendo Co. practices market segmentation by offering their customers a wide variety of electronics, gaming consoles and toys. Their practice helps them create diversity among their customers by offering different products instead of one particular product. Products of Nintendo such as the Nintendo Wii and the Nintendo DS creates a different approach to what the market seeks to have based on segmentation. One of the segmentation bases that the Nintendo DS classifies under is demographic segmentation. The Nintendo DS target market is basically people who are willing and able to buy this product. All age types are considered to be Nintendo's target market but most people that purchase the Nintendo DS are in Generation Y, around the ages of 25-35. Nintendo positioning is different from their competitors, Sony and Microsoft because both Sony and Microsoft creates gaming consoles for those who are considered to be a "hard-core gamer" or casual gamer. On the other hand, Nintendo creates gaming consoles designed for those who are a casual gamer and a non-casual gamer which means that they don't actually play competitively only for fun. 

Ch.15: Marketing Communications

In order for Nintendo to receive profits for their products that they sell, they need to come up with a strategy that will attract consumers to buy their products. There are different ways or combinations for a company to promote their products to consumers so they could buy it. Nintendo uses the promotional mix in order to reach out to their target markets. In the promotional mix, different promotional tools includes advertising, public, relations, sales promotion, personal selling, and social media are used by company such as Nintendo to attract their target markets to purchase their products. By using the promotional mix, Nintendo is able to gain more costumers to buy their products and also meet their goals that they set out to become a more popular and profitable company.  

Ch.10: Product Concepts

Product mix is all of the products an organization sells. Nintendo has a wide variety of products that they sell to consumers. The products that Nintendo sells includes video game consoles, toys, cards and games. For each product mix, a product line exists. Product line is a group of closely related product items. Nintendo's product line for gaming consoles includes the Nintendo DS, Nintendo Wii, Nintendo 3DS and other video game consoles. The difference between those consoles is that both the Nintendo DS and 3DS are considered handheld gaming devices while the Nintendo Wii is not a handheld device because of its large size. The Nintendo Wii is considered more of a home entertainment system. 

Nintendo's Gaming Console Product Line

Nintendo's Product Mix

Toys

Consoles

Ch.17: Personal Selling and Sales Management

Customer loyalty is something that Nintendo aims for in order for them to continue to have a strong relationship with their customers. Nintendo offers a loyalty program in which customers can gain certain things from Nintendo that people who aren't participating in the program can't receive. The loyalty program is called Club Nintendo and customers who participate in the program receive promotional items such as sweepstakes, discounts on video games, and special coins that can be redeemed for different rewards. By having customers participating in Nintendo's loyalty program, Nintendo is able to gather information about their customers and their shopping trends, which can help Nintendo make future decisions about what their customers would want from them.