As of late, Nintendo has developed many gaming consoles in order to create a more open fan base across the world. Even though the Nintendo headquarters is located in Japan, their success in developing gaming consoles has made them popular among the United States and all over the world. A product that has received an increase in sales among Nintendo is the Nintendo DS. The Nintendo DS is a handheld gaming system in which it has two LCD screens. The Nintendo DS is unique to the market because of its interactive screens to create a new experience for consumers.
Nintendo aims to have a comparative advantage over other competitors because other companies have been developing handheld gaming devices over the past decades. Nintendo introduced the Gameboy to the market as a new product in the handheld gaming console category. The Gameboy was viewed as the most sold handheld gaming device prior to the creation of the Nintendo DS. Most companies try to create more handheld gaming devices in order for them to have a comparative advantage over Nintendo. Nintendo develops more handheld devices such as the Nintendo DS in order for them to stay on top of the market.
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