Ch.18: Social Media and Marketing

Social media is one the most important tools in Marketing. Getting a certain product noticed and advertised makes it important for a company to gain consumers when they send their product into the market. Nintendo's way of promoting their product is using Facebook, Twitter or other social media sites to promote their products on the internet. Nintendo can promote their products on Facebook by creating their own Facebook page and gain subscribers or followers and make their page more noticeable and popular among the public. By gaining people to follow Nintendo's Facebook page, people are able to share that page with others in order to make the page more popular. Nintendo can use other social media sites such as Twitter and Instagram to take in feedback on their product. When Nintendo released the Nintendo DS, consumers on different social media sites posted what they liked or disliked about the Nintendo DS and what the Nintendo DS needs improvement on. Nintendo listens to their consumers' feedback and try to continue making changes and adjustments to their product.

Ch.2 Strategic Planning for Competitive Advantage

As of late, Nintendo has developed many gaming consoles in order to create a more open fan base across the world. Even though the Nintendo headquarters is located in Japan, their success in developing gaming consoles has made them popular among the United States and all over the world. A product that has received an increase in sales among Nintendo is the Nintendo DS. The Nintendo DS is a handheld gaming system in which it has two LCD screens. The Nintendo DS is unique to the market because of its interactive screens to create a new experience for consumers. 

Nintendo aims to have a comparative advantage over other competitors because other companies have been developing handheld gaming devices over the past decades. Nintendo introduced the Gameboy to the market as a new product in the handheld gaming console category. The Gameboy was viewed as the most sold handheld gaming device prior to the creation of the Nintendo DS. Most companies try to create more handheld gaming devices in order for them to have a comparative advantage over Nintendo. Nintendo develops more handheld devices such as the Nintendo DS in order for them to stay on top of the market. 

Ch.1 Overview of Marketing (Brief History and Mission Statement)

Nintendo: Looking back on its history and goals

Nintendo Co., Ltd was founded by Fusajiro Yamauchi in 1889. The company started off manufacturing Hanafuda cards, which are flower cards. As technology continued to expand to the public, The Nintendo Co. set out to change or revolutionize their product to their customers. The company started to produce electronic games. One of the most popular and oldest game systems created by Nintendo was NES(Nintendo Entertain System) in 1983. Nintendo begun to create more gaming systems since the NES was a huge success. More notable gaming systems created by Nintendo are the Nintendo Wii and the Nintendo DS. The main objective set out by Yamauchi was to become a worldwide card game selling company. The objective changed when technology was in high demand. The company wanted to take advantage of the technological advances and created a new line of electronic gaming systems. Today, Nintendo is known more for their creation of gaming systems than their card games.